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Our Story
In the Pink Catering was born out of a simple but urgent desire: to bring flavorful, nourishing food right to the heart of Dallas neighborhoods where healthy options felt out of reach. Growing up and raising a family where diabetes, hypertension, and heart disease touched loved ones - including myself - I knew firsthand the difference food can make in every life. After watching the struggle for wellness in my own community, I decided to step in, apron on and heart wide open, determined to fill the gap with vibrant, good-for-you meals that invite you back for seconds. For me, health should taste like a celebration - not a compromise. That belief shaped every salad tossed, every dressing blended, and every event catered. The journey has always been about pushing back against the notion that nourishing food must be plain. It is about showing that, with care and creativity, every gathering can be a feast for both taste buds and wellbeing.
About In the Pink
In the Pink Catering brings a fresh approach to event catering in Dallas, inspired by the belief that healthful food should be as beautiful and satisfying as any festive Southern spread. Our story began with a local need for nutritious dining options that did not sacrifice excitement on the plate or flavor at the table. Every dish, from signature salads to homemade juices, is designed to spark joy and wellness - always crafted with locally sourced produce and attention to diverse dietary preferences. Clients in Dallas and the surrounding area trust us for everything from energizing corporate luncheons to intimate, private chef experiences. We are proud to offer vegan, vegetarian, and organic options, weaving community wellness and inclusivity into each event. Whether you crave bold flavors or need specialized menu planning, our mission is to create delicious moments that help everyone feel in the pink - healthy, uplifted, and ready to celebrate. Discover our story, then explore how we can make your gathering memorable and nourishing.
Meet Our Founder
Chef Owner
Dr. Charie W Price
In the Pink Catering in Dallas, Texas, is led by Dr. Charie W Price, a chef and community advocate dedicated to bringing vibrant, nourishing food to her hometown. As the founder and owner, Dr. Price draws on first-hand experience with health challenges in her own family, such as hypertension and diabetes, to craft menus that promote wellness without compromising on taste. Her journey started in a Dallas neighborhood facing a shortage of healthy food options, inspiring her to challenge the idea that nutritious meals are boring or bland. Guided by both professional training and genuine care for her community, Dr. Price carefully sources local ingredients and creates colorful, flavorful food that uplifts the spirit. Every event she caters is a reflection of her belief that wellness should be accessible, beautiful, and deeply satisfying - offering guests not just a meal, but an experience that supports good health and lasting memories.